Experience Led Spaces for a Changing era of Retail

We are excited to announce a new city dressing service designing, creating and installing stunning displays in town centres and retail areas around the country.

Looking for innovation

With long-established town centre models being eroded by changing retail habits in the UK and beyond, there comes a need for municipal spaces to innovate and attract a new kind of audience. We recognise the need to accompany retail spaces with an array of breathtaking experiences; whether that be in the form of art installations, lighting displays, suspended exhibition pieces or a canopy for a new dining area, leisure area or playground.

A positive change

The emergence of ‘experience-led’ shopping has created a growing demand for these services. Andy Traynor, Director of Installations said:

“We are seeing a growing demand in city centres, where our experience working at height and on creative jobs helps bring new light and colour to otherwise tired spaces in need of rejuvenation.

We enjoy thinking laterally and challenging ourselves to come up with bigger, brighter and more impressive installations to really wow visitors to their still cherished communal town spaces.”

Theatre and emotion

We recognise that to engage customers and draw them away from the appeal of online shopping, emotion has to play a part in city dressing and retail experiences. Base Structures work hard to entertain, impress and wow visitors with their displays and leisure spaces.

With many years experience, we traditionally design, supply and install tensile fabric canopies, often used to create stylish entrances or to provide shade and shelter over walkways, courtyards or play areas. 

For information and to discover previous Base Structures city dressing projects visit 


or contact us: 0117 911 5250


28th June 2019

some of our clients

Network Rail Logo
zsl london zoo logo
The NEC Birmingham
MCC Logo Lords
Mace Logo
ISG Logo